It is a given that you should validate each and every customer order that comes into your site, perhaps even employing tools such as address and phone verification. But near-perfect levels of order fulfillment remains a bigger concern, requiring you to pay attention to the smallest detail. Here are some ways to boost customer loyalty, avoid costly errors, and have that selling edge through a good delivery of online orders.
Since accuracy begins once you start receiving orders, it will be best to work with your vendors to provide you with clear, helpful product labeling, ideally with bar code identification. It is also very important that you validate receipts against purchase orders - this will enable you to validate received items against the originating purchase order. Another measure of item and quantity verification is comparing shipments against purchase orders at the time of receipt. Automatic quantity checks - much like customer address and phone verification during the marketing phase - will make the process a breeze even if you are dealing with complex orders.
It is also a must to have clear, simple, and efficient bin location identifiers, just like in the receiving process.
Picking errors should be avoided as well, since a majority of order accuracy errors results from them. Pay special attention to simplifying the picking process. Again, to make an allowance for human error, apply some form of automatic technology, like a warehouse management system (WMS). You may also employ so-called checkers to validate the quality of order picks, which will be done through inspection and redundant effort. This will help your business achieve high levels of accuracy in the picking phase.
While counting may be all right for small quantities, they are counterproductive and are a nightmare for large quantities of orders. Solve the counting issue by measuring instead - use electronic weight scales, since weight verification also validates quantities. Finally, seek adaptability and make sure that your processes support change at a moment's notice. Observe changes in customer orders through good and systematic communication.
To validate phone, address, and other pertinent data of your target or potential customers will put you on the road to e-commerce success, but you will only have good customer relationship (and multiple or repeat purchases) if you always work toward improving the fulfillment of each online order you receive on your site, no matter how small or big it is.
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